How to Break Out of the Social Media Scroll

Tips

We all know about the “social media scroll”.

It’s when you’re on break and you’re checking LinkedIn, Facebook, Google+, Twitter, et al. And you’re just scrolling, scrolling, scrolling, looking for stuff that interests you.

So how many people are scrolling past your Facebook post without ever actually seeing it? How much money are you paying to Facebook to promote your post, only to have it fall prey to the dreaded “scroll”?

Here are some ideas on how you can get people to stop scrolling, and actually take a look at what you got…

  • Use an attractive avatar. Find something that catches attention through a blur of scrolling avatars. I chose a black & white photo of myself, because it seems different from all the full-color portraits that most people use. Try also using an avatar of one big, bold color, like yellow, pink, lime green, electric orange, with a simple logo inside.
  • Be consistent with your avatar across all social media channels. Use the same avatar on Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest… When someone saw your avatar on Twitter a month ago, and just now saw on it again LinkedIn, they tend to stop to look.
  • Use larger images in your blog posts. This way, when you post a link into Facebook or Google+, it will format the photo to full width, making it large and in charge. For Facebook, make sure the image is at least 560×292. For Google+ make sure your photo is at least 506 pixels wide.
  • Post photo albums instead of links. If you want to promote your latest blog post, promote it as a photo album on Facebook or Google+. Upload at least a few photos, and then include your text and link. Facebook and Google+ will present your status as a photo album, with your blog post at the end. Albums tend to take up more space on the wall, and thereby attracts more attention. Interestingly, Facebook tends to increase organic views for photo posts versus link posts.
  • Use bright, artistic photos. If you’re going spend money on a promoted post, then spend a few extra bucks to buy an artistic photo on any one of the stock photo sites, especially those with bright colors. These always catch attention past the usual sort of food pics, memes, and vacation photos.
  • Ask your question straight up. Cut to the chase, and hook your readers right off the bat: “Not reaching enough people on Facebook? Read our tutorial on how to boost your Facebook reach in ten easy steps.” The short, simple question up front connects with your readers, while the call to action directs them to the answer.
  • Ask your friends to like and comment. When people notice that your post has fetched some likes and comments, they tend to think there’s something interesting in there. After you submit a post, send private messages to your best friends, and ask them kindly.
  • Post on Thursdays and Fridays. Studies show that these two days tend to get the most engagement on social media. Read more about this on HuffPost.
  • Post during the wake up hour, and dinner hour. Another study showed that most people check their social media when they wake, and also when they’re dining. Read more about this on Constant Contact.
  • Relate your post to something trending. If everyone is talking about an incredible news story, try to include that story as a unique angle in your post. Use a photo from that news story, even if your article is not really about that news.

What other ways can you get social media users to stop scrolling and look at what you’re posting?

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